Top 5 Virtual Fitness Programs on Android in the UK – Q3 2023

In the third quarter of 2023, the top 5 virtual fitness programs on the Android platform in the United Kingdom displayed varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look at the data provided by Sensor Tower.

Fitbit maintained a consistent performance. Weekly revenue started at approximately $169K at the end of June, saw a dip to around $79K by the end of July, and then experienced a gradual increase to about $94K by the end of September. Weekly downloads showed a slight decrease from about 10.8K in late June to around 7.4K by the end of September. Active users hovered around the 550K mark, with minor fluctuations throughout the quarter.

Strava: Run, Bike, Hike saw significant revenue spikes, particularly in mid-July and mid-August, peaking at approximately $148K and $115K, respectively. Downloads remained relatively stable, averaging around 9K to 11K per week. Active user numbers were fairly consistent, with a slight dip from around 415K in early July to about 392K by the end of September.

OS Maps: Explore hiking trails experienced a notable increase in weekly revenue, reaching a peak of about $62K in mid-August. However, downloads saw a downward trend, falling from approximately 11.5K in late June to around 4.2K by the end of September. Active users also decreased, from about 28K in late June to around 21.5K by the end of September.

AllTrails: Hike, Bike & Run showed a steady increase in weekly revenue, peaking at around $28.5K in early September. Downloads were stable, with a minor decline from around 12.6K in late July to about 7.1K by the end of September. Active users saw fluctuations, peaking at 107K in late July and then declining to about 82K by the end of September.

The Body Coach: Fitness Plans had a varied performance in terms of revenue, with a peak of approximately $20K in late August. Downloads showed a significant increase in late August, reaching around 5.3K before dropping to about 1.5K by the end of September. Active users peaked at about 33.8K in late August and then decreased to around 23.6K by the end of September.

These insights highlight the dynamic nature of the virtual fitness app market on Android in the UK. For more detailed insights and data, visit Sensor Tower.